MARKETING & COMMUNICATIONS
Laura holds the role of Vice President, Marketing and Communications for the team.
With a background in public relations, Laura Kennedy’s career spans decades working in leadership roles in communication, partnership and event management in Canada and Europe. Laura has a track record of turning dreams into reality that enhances and exceeds outcomes while building long-term, loyal partnerships. She has a passion for team building and mentorship, leading with integrity and seeking measurable results.
In her agency life in Toronto and Ireland, Laura worked for global brands including Vodafone, Johnnie Walker, Corona, Levi’s, Guess, Bridgestone, Pfizer Ireland, Subway UK, Coca-Cola and artists like Bruce Springsteen. On the corporate side Laura has been responsible for developing marketing and communications strategies to build Canada’s largest country music festival, Boots and Hearts. In her recent role as Executive Director of GPHSF, Your Family Health Team Foundation, Laura grew revenue for the organization by 548% in her first 2.5 years in leadership.
A few career highlights include:
• Development and leadership team on 2015 inaugural WayHome Music and Arts Festival making it one of the worlds largest first year music festivals with 35,000 in attendance and global media coverage.
• Working with Aiken Promotions to launch and establish Live at the Marquee as a stronghold in Europe for headlining artists like Elton John, The Who, Bob Dylan, Kanye West and many more.
• Curating a Republic of Ireland launch for the German-based Mustang Jeans Fall/Winter 2006 collection at an 18th century prison, not only was the event at max capacity, it resulted in multiple fashion features, increase in retail distribution channels and product placement with key influencers.
Laura is a member of the CPRS (Canadian Public Relations Society), is an advocate for excellence in communications and has been a guest speaker and panelist at numerous industry events, sharing best-practises and metrics for success. She and her team have been honoured with awards including 5 consecutive CCMAs (Canadian Country Music Awards), CMW (Canadian Music Week) Award, CPRS (Canadian Public Relations Society) Awards, and she was nominated for Cork business woman of the year in 2006.
Laura is a Queen’s University graduate and recently completed her Yoga Teacher Training. She is a longstanding volunteer with the Peterborough Theatre Guild and a board member of the Peterborough Petes Education Fund. She lives in Peterborough with her two teenage boys and their dog Gracie.